Like Galileo himself, we have a fearless commitment to exposing what others cannot see; to illuminating truth, however controversial, however obscured from plain sight. We are never satisfied with the easy, the traditional, the accepted. We constantly seek to reinvent market research and discover new value for our clients, and to do so, our practice steps outside the world of market research, drawing from leading-edge theory and practice from therapeutic psychology and behavioral economics.
“All truths are easy to understand once they are discovered; the point is to discover them.”
– Galileo Galilei
Qualitative and quantitative consulting that spans the lifecycle of our clients’ business needs.
Our Clients Include
Inspired by the notion that innovative thinking sparks at the intersection of disciplines, the Galileo team combines experience in academia, psychology, neuroscience, anthropology, market research, social research, criminology, marketing and advertising.
WHAT CLIENTS ARE SAYING
“Their company name really says it all: Galileo Research and Consulting. What makes them stand out is that they’re brilliant at both – research and consulting. You’re not just buying a researcher, you’re buying a strategic partner of a caliber that is very hard to find in the research world.”
– Mark Truss, Global Director of Brand Intelligence, J. Walter Thompson
“Galileo Research is the only vendor that has ever delivered consistently great work for me. Time after time, their reports reflect not just what respondents have said, but rather what they really mean. One project with Galileo Research will raise the bar for your other vendors”
– Laura Sullivan, Senior Market Planning Manager and Patient Insights Lead, Genentech
“Galileo Research is a remarkably innovative research organization. Their exercises, such as designing tattoos or physically striking poses that represent brand emotions, allowed true insights to surface from the minds of potential young Navy recruits.”
– Sean Howard, General Manager, WPP Government Services
“The Galileo team is a great asset to Lexus. They go out of their way to ensure that clients’ expectations are being exceeded, and that their findings are communicated in clear, thoughtful, and actionable ways. I would definitely recommend Galileo to anyone wishing to elevate their understanding of their customers, their business, and themselves.”
– Mark F. Lucas, Strategic Planning & Research, Lexus, Toyota Motor Sales, USA, Inc
“Do not work with Galileo if you have an inflated sense of self. You will be very disappointed because they are likely to leverage observations you never noticed and generate ideas that surpass your own. They’re lovely people to work with, and will probably make your old insights look like mere observation.”
– Keith Newton, Chief Planning Officer, Y&R
COVID-19: Impact on Health Behaviors
A quant study fielded in partnership with Wunderman Thompson – findings include patients’ lack of knowledge about COVID-19’s impact on their existing conditions; the impact of lock-down on their ability to manage their conditions effectively, and major issues of non-compliance with existing treatments.
The State of the (Dis)Union
A research exploratory into the psychological and behavioral impacts of the first 100 days of the Trump presidency.
Demystifying Behavioral Economics
Galileo distills the many BE heuristics into 6 key principles and applies these to market research; Galileo also offers “Applying BE” workshops to client teams.
Multiple Morbidities: A Paradigm Shift
Galileo presents groundbreaking research on the impact of multiple morbidities at the DTC National Conference.