Galileo

Who We Are

Galileo is a psychology-based research and strategy consultancy.

Galileo focuses on what we call “High Consideration” categories – categories in which a lot is at stake emotionally or financially, requiring complex decisions to be made, and sometimes even true behavior-change to occur. Such categories include health care, luxury goods, financial services, automobiles, life and career planning, parenting, philanthropy,

travel and leisure, environmental responsibility and more.

Inspired by the notion that fresh ideas spark at the intersection of disciplines, our combined experience in psychology, marketing, market research and advertising generates a unique and powerful new approach for our clients.

“Time after time, their reports reflect not just what respondents have said but rather what they really mean.”

-Laura Sullivan Group Manager, Patient Insights, Genentech

What We Do

We provide strategic consulting, qualitative & quantitative research that leads to actionable marketing recommendations.

“I cannot recommend Galileo Research too highly.  They demonstrate a level of vision, business understanding, insight and analysis that is unfortunately all too rare in the field of qualitative research.”

-Cindy Gallop, entrepreneur, former chair BBH New York

In-Depth Qualitative Exploratory Research

We explore consumers’ emotional and rational needs, motivations and barriers, teasing apart the conscious rationales and subconscious drivers in order to identify the optimal strategies to reach and motivate them.

Marketing Communications Optimization

Expose existing and potential customers to communications concepts – advertising, PR messaging, web site content, etc.

Brand Positioning Research

Explore current perceptions of a brand. Identify opportunities for evolution to better meet needs and expectations.

Strategic Consulting

Re-analysis and integration of existing data, concept and platform development, strategic direction.

Product Innovation

“Blue Sky” product concepts generated by triangulating existing customer experience, key industry experts, and creative professionals.

Quantitative Online Surveys

Quant studies can validate qualitative or academic desk research. Where relevant, we use psychology based models.

Design Optimization

Identify conceptual centers of gravity that arouse the greatest interest, emotional resonance and purchase interest.

Market Analysis

Generating market data to identify key market dynamics: patterns of purchase behavior, the typical acquisition pathway, relationship between purchase and demographic, gifting vs. self-purchase, etc.

Our Difference

Our fascination with the psychological complexities of consumer decision making defines us and sets us apart.

To unravel the complex motivations and barriers to behavior change in “High Consideration” categories, it is first essential to access the “Conscious Rationales” – the stories consumers tell themselves and others to justify their decisions and behavior. The “Conscious Rationale” is like an unreliable eyewitness – a mosaic of sparks of truth, missing information,

and fabrication drawn from expected cultural reference – so it is vital to use techniques that acknowledge its complexity, and that then “unpack” the struggle between individuals’ underlying beliefs and the cultural alibis they generate.

In many more complex or emotional categories we also seek to open a

dialogue with the “Subconscious Drivers” – the beliefs, attitudes and emotions that influence decisions at a deeper level. By interpreting the interplay between the “Conscious Rationales” and the “Subconscious Drivers,” we can identify the rich insights that are the triggers to behavior change.

“In some cases where the stakes are especially high and the truth is too uncomfortable to inhabit, people’s true motivations are beyond the reach of their conscious explanations. In these cases, it is vital to use methods like those of Galileo to open a conversation with the sub-conscious mind.”

-Dr. Nick Baylis, Cambridge University, UK

Achieving Depth

Galileo’s unique 360 -degree psychological immersion approach stems from an understanding of the subjective experience of research participation.

Our methods deconstruct and harness these dynamics, both in front of the mirror and behind it. The four essential dynamics at play in 'High Consideration' research include:

1. Group Dynamics and Pace Management

Double moderation changes the dynamic in the room – it promotes openness and candor, allowing us to push participants beyond palatable scripts to more uncomfortable truths and dissonances. Where relevant, we also use double moderation to turbo-charge the energy and pace in the room, to ignite participant engagement and elicit higher volumes of information.

2. Tunnel of Self-Revelation

We begin every discussion with a non-threatening topic, using methods that absolve individuals of responsibility and build collective ‘ownership’ of emotional revelation. Midway through, more personal topics plumb the depths of the psyche to access profound emotional truths. From there, we draw outwards, closing up the layers with less emotionally ‘threatening’ topics until raw emotions are hidden once again and individual psyches are re-assembled, armor intact.

3. Left brain right brain switch up

We switch back and forth between left-brain discussion, which encourages rational processing, and right-brain thinking (via quick-response exercises and games), in order to nurture creativity and facilitate idea generation.

4. Intersection of conscious Rationales and subconscious drivers

The human subconscious behaves like a 4 or 5-year old child (think id, not ego!). As such, it responds to stories and play. Our techniques are designed to harness the interplay between the conscious and subconscious mind to access the deepest truths. We court the subconscious and coax it into self-revelation by disguising our questions as games. The game-like structures focus the rational mind on the “rules,” allowing subconscious truths to slip out unmediated.

Tailored Approach

We tailor our research approaches for clients' specific needs, as illustrated in four distinct business categories:

Healthcare

Explore the conscious narratives and subconscious drivers that impact wellness and treatment-specific behaviors such as compliance.

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Luxury

Gain a deeper understanding of how Affluent and Super affluent consumers connect with products and brands.

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Startups

Tailored to provide startups and early stage companies with greater access to research to help drive business growth.

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Agencies

Specifically designed for ad agencies seeking efficient research solutions to advance pitch preparations.

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Our Team

The Galileo team combines academic rigor with agency acumen delivered in a highly personable, engaging manner.

Dr. Sarah Fitzharding

Dr. Sarah Fitzharding

Co-Founder & Co-President

Sarah has 20 years of strategic planning and research experience spanning the worlds of academia, non-profit leadership and government, as well as advertising and marketing. Having studied at Cambridge, Harvard and Yale, she has a Ph.D. in psychology and a Masters in criminology, conducted research for Her Majesty’s Prison Service, and has taught qualitative research methods

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Cathy Lennox

Cathy Lennox

Co-Founder & Co-President

Cathy’s impetus to co-found Galileo in 2006 was driven by her fascination with the complexity of consumer decision-making in emotionally complex categories - as well as by her frustration with the lack of psychological depth achieved by traditional market research companies. Since Galileo's inception, Cathy has developed long term partnerships with clients as

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“Galileo provides just the kind of insights a company needs to make sound and practical business decisions. In addition to being remarkably thorough and intelligent, they are just plain fun to work with.”

– Susy Korb, Chief Marketing Officer, Harry Winston

Katie Duffy

Katie Duffy

Research Director

Since joining Galileo, Katie Duffy has immersed herself in untangling the complex decision making processes in the health care, luxury goods, technology, fashion, and beauty categories.  With a more recent concentration on health care, Katie has extensive experience executing in depth qualitative target exploratory work and brand positioning projects among patients and physicians for

Learn More

David Sisson

David Sisson

Research Director

David joined Galileo in 2008, having monitored and tracked sales of luxury goods in the US for over 10 years at J. Walter Thompson. His special area of focus has been gaining a thorough understanding of how consumers make high-consideration purchase decisions. He has a passion for innovation and was awarded the David Ogilvy Award for Excellence in New Product Research for his work

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“They passionately strive for new territory. They are lovely people to work with, and will probably make your old insights look like mere observation.”

-Keith Newton, Global Planning, Ogilvy

Areielle Trammel-Fisher

Arielle Trammel-Fisher

Research Director

Arielle has been a member of the Galileo team since 2008, when her experiences in psychological research and marketing converged to focus on high-end consumer decision-making.  She has, most recently, brought this multi-lensed perspective to bear within our health care practice, having conducted many studies within sensitive areas such as rheumatoid arthritis, COPD, female sexual dysfunction and stage 4 cancers.

Learn More

Crystal Allan

Crystal Allan

Project Director
Senior Quantitative Analyst

Crystal brings 30 years of quantitative market research experience to her role as Senior Quantitative Analyst at Galileo. She also is Chief Organizer and Project Director at Galileo, using her extensive research experience to see that all aspects of a project run smoothly from the initial planning and recruitment stages through final analysis and presentation. Before joining the Galileo team, Crystal spent 15 years at J. Walter Thompson

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Elle Pound

Elle Pound

Research Director

Elle's quest for adventure, hunger for cultural exploration and fascination with behavioral psychology, galvanized her move to the US from her native Australia in 2013. She brings to Galileo a breadth of experience working in top Australian research and marketing consultancies across categories that include retail, tourism, luxury goods, technology, utilities, entertainment and real estate.

Learn More

Karen Silverthorne-Kaldy

Karen Silverthorne-Kaldy

Project Director

Karen brings over 20 years of quantitative and qualitative market research experience to her role as Project Director at Galileo. Karen has an extensive background in project management, field coordination and analysis across a wide range of categories. Healthcare has been a central pillar of her expertise, with a particular focus on oncology.

Learn More

Nina Moffitt

Nina Moffitt

Research Director

With a background in cultural and linguistic anthropology and the performing arts, Nina has been uncovering truths about consumers via market research since 2009. Her experience spans topics from Millennials and pop culture to small business management, in industries such as mobile technology and apps, consumer electronics, digital music platforms, apparel and luxury fashion, food and consumer packaged goods, transportation, television, social media, kids’ products and media, and healthcare, with a focus on women’s health.

Learn More

Jay Smith

Jay Smith

Director of Videography

An experienced documentarian, Jay has created compelling multimedia and ethnographic video pieces for almost two decades. Jay began his career as a market research videographer while earning his MFA at UCLA's prestigious School of Film and Television Director's Program.

Learn More

Sarah Sands

Sarah Sands

Research Director

Sarah came to Galileo with a background in market research and advertising - an understanding of both the consumer and the client. Having worked in the US and abroad, her expertise covers a broad spectrum of industries including healthcare, hospitality, retail, banking, publishing, education and not-for-profit.

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Our Clients Include

Read Client Testimonials

Harry Winston Boehringer Ingelheim Genentech Lexus L'Oreal JWT Zales Teach For America William Grant & Sons Beiersdorf Rolex Platinum Guild International Kraft Toyota Audemars Pigeut Nestle Leo Schachter Diamonds Intermix T Rowe Price Nokia Shell Cadbury Adams Euro RSCG The Leading Hotels of the World

Photo Credit: Bentley Waters

Contact

Galileo Research and Strategy Consultancy, LLC

529 West 42nd Street, Suite 2U
New York NY 10036
(212) 644-3964
www.galileoresearch.com

Sarah Fitzharding

sarah@galileoresearch.com

Arielle Trammel-Fisher

arielle@galileoresearch.com
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Healthcare

Galileo has extensive experience in healthcare research, among patients, physicians, nurses, pharmacists and caregivers, and in conditions that include rheumatoid arthritis, psoriatic arthritis, cancer, depression, schizophrenia, atrial fibrillation, sexual dysfunction, COPD, asthma, smoking cessation, diabetes, and flu (among others.)

Our healthcare practice is built upon a philosophy of combining a research dynamic of collaboration and catharsis with techniques that are infused with psychological understanding. Using this approach, we can access not only conscious narratives and justifications relating to disease and treatment, but also the subconscious, underlying fears and desires that impact wellness behaviors overall, as well as affecting treatment-specific behaviors such as compliance.

We apply this approach across all types of healthcare research, including insight exploratory, positioning development, creative evaluation and optimization, HCP dialogues, and device, packaging or PIU testing.

To learn more about our healthcare practice, click here, and contact Galileo to discuss how we can apply our healthcare expertise to meet your business objectives.

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Luxury

Galileo has unmatched expertise in the field of market research and brand consulting for luxury brands, and has designed tailored research approaches for many luxury companies including Harry Winston, Rolex, Audemars Piguet, Lexus, Leading Hotels of the World, Platinum Guild, Four Seasons Hotels and Resorts, Intermix and more. While some leaders in the luxury space are increasingly recognizing the business edge provided by incisive, in-depth tailored customer research, we observe many other luxury companies still settling for tracking data and generic affluence customer surveys and market reports. Within the context of the ever increasing challenges for the luxury marketer, in-depth brand and customer knowledge has become critical. At Galileo we have developed potent, effective research methodologies and tools to help more luxury clients appreciate the profound value that market research can bring to customer understanding and business growth.

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Startups

Galileo has designed a new research framework with the unique needs of startup companies in mind. Our approach condenses the typical process (in terms of both time and cost) while still delivering insightful and actionable results. This offering will allow startups greater access to foundational research that can drive informed business decisions and increase a company’s attractiveness to investors and early stage partners.

As a small business ourselves, we are excited by the energy of new ventures and the process behind business growth. We are uniquely poised to tailor research approaches and output to ensure the right questions are being asked and the results are immediately applicable. To find out more, click here, and contact Galileo to discuss a tailored approach to address the specific questions facing your growing company.

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Agencies

With an insider perspective (all Galileo team members have prestigious NY ad agency backgrounds), Galileo is launching a new research framework that will provide cost and time efficient ways for ad agencies to conduct quality research for new business pitches.

Galileo’s ‘Jump Start Pitch Initiative’ can help super charge your team’s understanding of a new category or consumer, or help optimize (and sell-in) your team’s creative campaigns. Our toolbox includes a range of methodologies geared toward these objectives, from PsychImmersion Focus Groups and Virtual Consumer Exposés to strategic consulting including Brand Blueprint Workshops. To find out more: click here, and contact Galileo to discuss a tailored approach to address your unique new business needs.

Dr. Sarah Fitzharding

Dr. Sarah Fitzharding Co-Founder & Co-President

Sarah has 20 years of strategic planning and research experience spanning the worlds of academia, non-profit leadership and government, as well as advertising and marketing. Having studied at Cambridge, Harvard and Yale, she has a Ph.D. in psychology and a Masters in criminology, conducted research for Her Majesty’s Prison Service, and has taught qualitative research methods at Cambridge, London and Columbia Universities. Her study of diverse populations has also included pioneering research within the LGBT community. With Galileo it was her mission to find new ways to infuse marketing research practices with deep psychological understanding, creating techniques that bridge the conscious and subconscious and thus more profoundly access consumer triggers, barriers and beliefs. Her predominant focus on healthcare and luxury clients builds on her former experience as a Planning Director at JWT New York, where for 7 years she guided businesses such as Pfizer, Merck and the Diamond Trading Company. She has a passion for innovation, and led the strategic development of two of the most powerful new product launch ideas in the history of the US diamond industry - the Diamond Right Hand Ring, and the Journey product concept, which in under a year achieved over $1.5 billion in sales.

Cathy Lennox

Cathy Lennox Co-Founder & Co-President

Cathy’s impetus to co-found Galileo in 2006 was driven by her fascination with the complexity of consumer decision-making in emotionally complex categories - as well as by her frustration with the lack of psychological depth achieved by traditional market research companies. Since Galileo's inception, Cathy has developed long term partnerships with clients as diverse as Lexus, Genentech, Beiersdorf and L’Oreal, developing research protocols that have contributed to successful new product launches, to the identification of new target opportunities, to long-term brand positioning strategies and to the launch of successful advertising campaigns and brand communications. Prior to founding Galileo, Cathy had been a creative thinker and business strategist in consumer marketing and advertising for nearly 20 years, first in the UK and Europe, then in Asia Pacific and the US.  At J. Walter Thompson where she spent many years, she was Business Director for JWT Healthcare and prior to that successfully headed up businesses for clients as diverse as Jenny Craig, Unilever, Pfizer, De Beers and Merck. Following a career spanning Tokyo, London, Paris and New York, she has proven expertise in global brand management and a deep understanding of the impact of cultural nuance. She teaches qualitative research methods to the Masters Program at Columbia University.

David Sisson

David Sisson Research Director

David joined Galileo in 2008, having monitored and tracked sales of luxury goods in the US for over 10 years at J. Walter Thompson. His special area of focus has been gaining a thorough understanding of how consumers make High-Consideration purchase decisions. He has a passion for innovation and was awarded the David Ogilvy Award for Excellence in New Product Research for his work in the diamond jewelry category. David has pioneered diverse qualitative and quantitative methodologies for Galileo, and his expertise includes on-line focus groups, one-on-one interviews, physician mini-groups, in-home ethnographies, consumer intercept interviews, bulletin boards, sales tracking, on-line design preference and segmentation development. In the name of research, David has raided snack cabinets in people’s homes, chatted on-line with Big Rig operators, forced women to stop wearing their engagement rings for a week to see how it would feel and sympathized with many groups of twitchy respondents who were trying to quit smoking.

Katie Duffy

Katie Duffy Research Director

Since joining Galileo, Katie Duffy has immersed herself in untangling the complex decision making processes in the health care, luxury goods, technology, fashion, and beauty categories. With a more recent concentration on health care, Katie has extensive experience executing in depth qualitative target exploratory work and brand positioning projects among patients and physicians for such conditions as menopause, female sexual dysfunction, smoking cessation, COPD, cold and flu, and nutritional supplements. Katie brings with her over twelve years of experience in consumer advertising and marketing with a focus in 'High Consideration' categories. In her previous role, Katie led the integrated communication efforts for Chemistry.com, one of the fastest growing relationship sites. Fascinated by the psychology of relationships, she worked to unearth deep insights to motivate reluctant singles to try online dating. Prior to Chemistry.com, Katie was an account director at JWT for nearly a decade where she led the advertising and marketing efforts for a broad client list including Diamond Trading Company, Welch's, Cadbury Adams, Celebrex, and Qwest Communications.

Areielle Trammel-Fisher

Arielle Trammel-Fisher Research Director

Arielle has been a member of the Galileo team since 2008, when her experiences in psychological research and marketing converged to focus on high-end consumer decision-making. She has, most recently, brought this multi-lensed perspective to bear within our healthcare practice, having conducted many studies within sensitive areas such as rheumatoid arthritis, COPD, female sexual dysfunction and stage 4 cancers. Her breadth of category experience also includes beauty care, luxury goods and fashion. Prior to this focus on consumer psychology and research, Arielle worked with leading New York psychiatrists conducting research on schizophrenia and related disorders. She spent two years conducting hundreds of one-on-one qualitative interviews with patients and their caregivers. Her training as an interviewer has translated well into investigating 'High Consideration' decisions. Before joining Galileo, Arielle was a project manager at a small international advertising agency.

Crystal Allan

Crystal Allan Project Director, Senior Quantitative Analyst

Crystal brings 30 years of quantitative market research experience to her role as Senior Quantitative Analyst at Galileo. She also is Chief Organizer and Project Director at Galileo, using her extensive research experience to see that all aspects of a project run smoothly from the initial planning and recruitment stages through final analysis and presentation. Before joining the Galileo team, Crystal spent 15 years at J. Walter Thompson managing the quantitative research needs for the Diamond Trading Company including marketing and advertising program studies, extensive consumer acquisition tracking studies, diamond jewelry trade studies, attitude and segmentation studies and more. Prior to this Crystal worked in television research for ABC.

Elle Pound

Elle Pound Research Director

Elle's quest for adventure, hunger for cultural exploration and fascination with behavioral psychology, galvanized her move to the US from her native Australia in 2013. She brings to Galileo a breadth of experience working in top Australian research and marketing consultancies across categories that include retail, tourism, luxury goods, technology, utilities, entertainment and real estate. Past clients include major Australian brands such as iiNet, Alinta Energy, Tourism Australia, and The Sunday Times. In her previous role, Elle explored the full spectrum of human passions - from women's unique relationship with pearl jewelry (for Kailis, Australia’s luxury pearl jewelry brand) to Australian men's passion for football, analyzing their hopes and dreams to guide the creation of an "ideal" new football stadium in Western Australia (for the Australian Football League).  Elle was awarded a scholarship to Australia’s elite Bond University, where she gained her Bachelor of Communications Business with a double major in Public Relations and Marketing.

Karen Silverthorne-Kaldy

Karen Silverthorne-Kaldy Project Director

Karen brings over 20 years of quantitative and qualitative market research experience to her role as Project Director at Galileo. Karen has an extensive background in project management, field coordination and analysis across a wide range of categories. Healthcare has been a central pillar of her expertise, with a particular focus on oncology.  A natural relationship builder, Karen has forged long standing partnerships with a variety of clients including Amgen, Eli Lilly and Sanofi.  She is driven by a tireless commitment to data quality and strives to exceed client expectations with each interaction and on every project. In parallel with her research work, Karen recently completed a BA in Psychology, and she shares with the rest of the Galileo team a profound commitment to understanding human motivations in greater depth.

Nina Moffitt

Nina Moffitt Research Director

With a background in cultural and linguistic anthropology and the performing arts, Nina has been uncovering truths about consumers via market research since 2009. Her experience spans topics from Millennials and pop culture to small business management, in industries such as mobile technology and apps, consumer electronics, digital music platforms, apparel and luxury fashion, food and consumer packaged goods, transportation, television, social media, kids’ products and media, and healthcare, with a focus on women’s health. Her approaches have included target strategy and segmentations, brand positioning, strategic and creative concept testing, user experience, pilot testing, and authority studies. Prior to her work with Galileo, Nina worked with Insight Strategy Group for over three years, handling both qualitative and quantitative research. Nina's extensive moderating background includes training and practicum courses with Naomi Henderson of RIVA, Ilana Drucker of Scorpio Research, and Dr. Sharon Livingston of The Livingston Group. In addition, Nina's experience in the performing arts has helped her build a unique moderating style in hundreds of focus groups, ethnographies and interviews, social media studies, and other innovative methodologies. Among her many passions, Nina feels most dedicated to music – particularly jazz, creative improvised music, and alternative pop/future soul.

Jay Smith

Jay Smith Director of Videography

An experienced documentarian, Jay has created compelling multimedia and ethnographic video pieces for almost two decades. Jay began his career as a market research videographer while earning his MFA at UCLA's prestigious School of Film and Television Director's Program.  Throughout his career as an ethnographic filmmaker, he has lent his skills to the reality television world on projects for such networks as MTV, HGTV, Syfy, ABC Family, Travel, Lifetime, TeenNick, and E!.  Jay has also worked on the front lines of new media, creating engaging docu-reality branded content for a range of corporate brands, studios, networks, record labels, and professional sports leagues. While establishing himself as a pioneer in the digital series content format, he has also continued to sharpen his skills in the field of complex market research filmmaking and has been a valued member of the Galileo team since 2007, working for clients such as Harry Winston, Lexus and Rolex. His interest in the field of behavioral science compliments his well-honed expertise in the art of cinema and documentary storytelling.

Sarah Sands

Sarah Sands Research Director

Sarah came to Galileo with a background in market research and advertising - an understanding of both the consumer and the client.  Having worked in the US and abroad, her expertise covers a broad spectrum of industries including healthcare, hospitality, retail, banking, publishing, education and not-for-profit.  This diversity of experience has offered her challenges ranging from helping health services brands to improve the quality of care extended to patients, to understanding the minds of horse racing gamblers when they're at the track! Sarah is a passionate advocate of the consumer and loves using consumer knowledge to solve problems.  Research was an intuitive fit for her, as she's always been naturally inquisitive (nosy, according to her family) and loves to explore. Most recently, this quest for new knowledge and experiences took her and her husband to Australia for a few years where they explored the Great Barrier Reef, the wonderful world of meat pies and sausage rolls, and whatever it means to be 'fair dinkum'. In her previous role, she was a qualitative and quantitative researcher in Melbourne, and prior to that, she worked at JWT in New York.

What Our Clients Have To Say

“Galileo Research is the only vendor that has ever delivered consistently great work for me and impressed each brand team I've introduced them to. The team is fantastic! They are my go-to vendor for strategic, creative or exploratory projects. Their style of dual moderating is extremely effective at teasing out deeply emotional insights. Time after time, their reports reflect not just what respondents have said but rather what they really mean. One project with Galileo Research will raise the bar for your other vendors.”
Laura Sullivan Group Manager, Patient Insights
Genentech
“The Galileo team is a great asset to Lexus – they have proven to be creative, insightful, and flexible. They go out of their way to ensure that clients’ expectations are being exceeded, and that their findings are communicated in clear, thoughtful, and actionable ways. I would definitely recommend Galileo to anyone wishing to elevate their understanding of their customers, their business, and themselves.”
Mark F. Lucas, Strategic Planning & Research
Lexus, Toyota Motor Sales, USA, Inc
“I cannot recommend Galileo Research too highly. They demonstrate a level of vision, business understanding, insight and analysis that is unfortunately all too rare in the field of qualitative research.”
Cindy Gallop, Entrepreneur, Former Chair of BBH New York
“I have now had the pleasure of working with Galileo at two companies – Toyota and Beiersdorf.  Their deep knowledge of the consumer across  categories, and subsequent ability to translate this learning into strategic and actionable recommendations, is unparalleled to anyone I have worked with.  The energy that they command in a room is both consistent and inspiring.  It is also incredibly fun working with Galileo, which makes the experience unique as well as rewarding.”
Erynn Keefe, Sr. Research Manager, North America,
Beiersdorf, Inc.
“What makes Galileo stand out is that they’re brilliant at both: Research and Consulting. You’re not just buying a researcher, you’re buying a strategic partner of a caliber that is very hard to find in the research world. And as a side benefit, they’re the nicest, most engaging business partners you’re likely to find.”
Mark Truss, Director of Brand Intelligence
JWT
“Do not work with Galileo if you have an inflated sense of self. You will be very disappointed because they are likely to leverage observations you never noticed & generate ideas that surpass your own. They keep discussions moving with pace & don’t accept the inane. They passionately strive for new territory. They are lovely people to work with, and will probably make your old insights look like mere observation.”
Keith Newton, Global Planning Director
Ogilvy
"Galileo takes qualitative research to the next leveI. I have worked with the entire Galileo team, and the experience is always a pleasure. I cannot recommend Galileo highly enough."
Karen Edinger, Maybelline Global Consumer Research
L’Oreal
“Galileo provides just the kind of insights a company needs to make sound and practical business decisions. In addition to being remarkably thorough and intelligent, they are just plain fun to work with.”
Susy Korb, Chief Marketing Officer
Harry Winston