Cathy Lennox
Co-Founder and Co-President
Cathy co-founded Galileo in 2006, driven by a passion for decoding intricate decision-making, especially in complex emotionally charged categories like healthcare.
Fifteen years on, Cathy is particularly proud of Galileo’s unique approach to qualitative research, harnessing the latest theory and practice from academic and therapeutic psychology, as well as behavioral economics. This approach brings greater depth of insight to our clients, provides an engaging quasi-therapeutic experience to our participants – and brings tremendous professional challenge and reward to our team, working as they do, at the cutting edge of qualitative research.
Since founding Galileo Cathy has brought her psych-lens and passion for women’s issues to stigma-laden areas including weight loss, anti-ageing, menopause, and painful intercourse. She is particularly committed to conducting research with purpose that makes a difference in women’s lives, as well as in the success of her clients’ businesses.
Prior to founding Galileo, Cathy was a creative thinker and business strategist in consumer marketing and advertising for nearly 20 years, first in the UK and Europe, then in Asia Pacific and the US, most recently working for J. Walter Thompson NY.
She teaches qualitative research methods to the Master’s Programs at Columbia University, and NYU.