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Cathy Lennox

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Cathy Lennox

Co-Founder and Co-President

Cathy’s impetus to co-found Galileo in 2006 was driven by her fascination with the complexity of consumer decision-making in emotionally rich categories – as well as by her frustration with the lack of psychological depth achieved by traditional market research companies. Since Galileo’s inception, Cathy has developed long-term partnerships with clients as diverse as Lexus, Genentech, Beiersdorf and L’Oreal, developing research protocols that have contributed to successful new product launches, to the identification of new target opportunities, to long-term brand positioning strategies and to the launch of successful advertising campaigns and brand communications. Prior to founding Galileo, Cathy had been a creative thinker and business strategist in consumer marketing and advertising for nearly 20 years, first in the UK and Europe, then in Asia Pacific and the US. At J. Walter Thompson, where she spent many years, she was Business Director for JWT Healthcare and prior to that successfully headed up businesses for clients as diverse as Jenny Craig, Unilever, Pfizer, De Beers and Merck. Following a career spanning Tokyo, London, Paris and New York, she has proven expertise in global brand management and a deep understanding of the impact of cultural nuance. She teaches qualitative research methods to the Masters Program at Columbia University.