Dr. Sarah Fitzharding
Co-Founder and Co-President
Sarah has 20 years of strategic planning and research experience spanning the worlds of academia, non-profit leadership and government, as well as advertising and marketing. Having studied at Cambridge, Harvard and Yale, she has a Ph.D. in psychology and a Masters in criminology, conducted research for Her Majesty’s Prison Service, and has taught qualitative research methods at Cambridge, London and Columbia Universities. Her study of diverse populations has also included pioneering research within the LGBT community. With Galileo it was her mission to find new ways to infuse marketing research practices with deep psychological understanding, creating techniques that bridge the conscious and subconscious and thus more profoundly access consumer triggers, barriers and beliefs. Her predominant focus on healthcare and luxury clients builds on her former experience as a Planning Director at JWT New York, where for 7 years she guided businesses such as Pfizer, Merck and the Diamond Trading Company. She has a passion for innovation, and led the strategic development of two of the most powerful new product launch ideas in the history of the US diamond industry – the Diamond Right Hand Ring, and the Journey product concept, which in under a year achieved over $1.5 billion in sales.