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Luxury Brands

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Luxury Brands

Galileo has unmatched expertise in the field of market research and brand consulting for luxury brands, and has designed tailored research approaches for many luxury companies including Harry Winston, Rolex, Audemars Piguet, Lexus, Leading Hotels of the World, Platinum Guild, Four Seasons Hotels and Resorts, Intermix and more. While some leaders in the luxury space are increasingly recognizing the business edge provided by incisive, in-depth tailored customer research, we observe many other luxury companies still settling for tracking data and generic affluence customer surveys and market reports. Within the context of the ever increasing challenges for the luxury marketer, in-depth brand and customer knowledge has become critical. At Galileo we have developed potent, effective research methodologies and tools to help more luxury clients appreciate the profound value that market research can bring to customer understanding and business growth.