New Business Director
Michelle prides herself on digging into research to understand the core motivations behind human behavior to answer a business question. This fascination with uncovering, “what makes people tick” ultimately led her to focus her career on psychology-based research methods with Galileo. Her experience as a researcher and brand strategist spans categories including healthcare, CPG, retail, consumer electronics, personal care, vitamins minerals and supplements, wine and spirits, pet care and e-commerce.
Michelle began her career in archaeology which was fueled by her passion for studying human behavior. With a degree in Social Sciences and Anthropology, Michelle found her way to the planning discipline in the ad agency world. While working in advertising, Michelle gained extensive experience in qualitative research techniques, insights mining and brand strategy development, which she then applied when she moved across to the world of market research. Her experience includes quantitative analysis as well as qualitative moderation.
Outside of work, Michelle is passionate about health and wellness, always looking for new ways to challenge herself physically and mentally. She also enjoys exploring all the food and outdoor adventures Portland has to offer with her family and two crazy dogs.