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Our Difference

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Our Difference

We harness the wisdom of leading edge theories from therapeutic psychology and behavioral economics to create an advanced, unprecedented approach to market research.

Our Approach

Leading psychologists have identified 3 distinct brain systems: the “Hard-wired” System, the Emotional “Animal” System and the Rational “Human” System. Galileo develops tools to access these different systems, and designs our research protocols to address them in a specific order, to uncover a more complete and accurate mindset map for our clients.

DOWNLOADING THE HARD-WIRED SYSTEM

The brain’s circuitry of hard-wired associations based on formative memories and experiences

Example Techniques

METRONOME CIRCUITS

Quick-fire, rhythmic, game-like activity that un-guards the subconscious and unlocks hard-wired associations and memories.

FREESTYLE WRITING

Stream of consciousness, time-pressured, free-writing exercise that brings deeply held, hard-wired storylines to light.

CATCH & DISTRACT

Physical activity requiring intense focus that takes the rational brain off-line, so it no longer polices subconscious thoughts.

UNLOCKING THE EMOTIONAL ANIMAL SYSTEM

Primal emotions triggered by deeply held, subconscious sensitivities (or even trauma).

Example Techniques

(EX)POSE

Physical poses express emotions that are difficult to process verbally.

ART HYPNOSIS

Deep relaxation and art therapy techniques guide the subconscious to illustrate desires, hopes and fears.

BILATERAL PULSE

Therapeutic technique that rhythmically stimulates both sides of the body/brain to help individuals access and articulate difficult emotions.

DECODING THE RATIONAL HUMAN SYSTEM

Deliberate, conscious, rational thinking that is more “effortful” – also described by Daniel Kahneman as “slow thinking” or “System 2 thinking.”

Example Techniques

CONSTRUCTIVE CONFLICT

The use of debate to challenge rational storylines and uncover new meaning and relevance.

DECISIONAL FORCE-FIELD

Drawing upon behavioral economics, a framework to understand the motivators, triggers and barriers that govern behavior.

RECONSTRUCTIVE ROLE-PLAY

Inhabiting different “mindsets,” individuals reconstruct events to illuminate past decision-making.

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