Cathy and Sarah, both Brits, met at J. Walter Thompson, NY in 2000. Cathy hailed from a global background in advertising and marketing in London, Paris, and Tokyo before she arrived in NYC. Sarah’s background was in academic psychology in the UK and US (Cambridge, Harvard and Yale Universities) and in criminology conducting research for Her Majesty’s Prison Service. Their goal in founding Galileo was to bring together their very different areas of experience – fusing leading-edge principles from academic and therapeutic psychology with marketing expertise – in order to redefine the value of qualitative market research for their clients.
We are fascinated by the complexities of human nature, and appreciate how our psychological techniques create empathetic spaces where confidence can be shared. We love that we never know where a conversation may lead us, or what emotions it may elicit. We are all explorers, so our work at Galileo is a passion, not a job!
WHAT CLIENTS ARE SAYING
“I trust the team at Galileo to determine an idea’s fate. I have put my ideas in their hands many times. They pull no punches, nor cloud their findings with subjective input—they just make the work better. They must have been creatives in a former life.” – Scott Lewis, EVP, Executive Creative Director, Evoke Health
“Galileo is an invaluable resource for deepening customer understanding. At Harry Winston, their unfailingly-charming interview techniques put customers at ease and teased out key insights needed to refine product and service offering. At Anthropologie, their rigorous survey methodology was remarkably thorough and yielded great results. Moreover, they are a delight to work with.” – Susy Korb, Former CMO, Anthropologie; Former CMO and Creative Director, Harry Winston
“When you start a business that is going to depend on creative, robust and intelligent research, you take a lot of care about who you work with. Galileo exceeded our expectations in every respect. They are smart, constructive, experienced (yet, somehow, youthful), charming and great company. A class act.” – Jerry Judge, Founder, Womenkind; Former CEO, Lowe Worldwide
“Galileo combines two qualities I find distressingly rare in this business: brilliance and competence. I try to steer most of my projects their way because I know I will be in good hands and with great brains.” – Kitty Ravenhall, Director of DTC Planning, FCB Health
“I have now had the pleasure of working with Galileo at two companies – Toyota and Beiersdorf. Their deep knowledge of the consumer and subsequent ability to translate this learning into strategic and actionable recommendations is unparalleled to anyone I have worked with. It is also incredibly fun working with Galileo.” – Erynn Keefe, Insights Manager, Beiersdorf