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Sightlines

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Sightlines

New Lines of Sight

A research exploratory into the psychological and behavioral impacts of the first 100 days of the Trump presidency

Click to read news articles featuring this research in NewsweekMarketwiredForbes, and The Huffington Post

Galileo distills the many BE heuristics into 6 key principles and applies these to market research; Galileo also offers “Applying BE” workshops to client teams.

Findings from a proprietary study recently conducted in partnership with J. Walter Thompson demonstrate the need for a patient-centric approach, by showing that individuals living with multiple health conditions have vastly different attitudes and behaviors compared with those living with just one condition. This is a difference that has major implications for the healthcare industry, and that has hitherto been a “blind spot” in consumer marketing.

In 2014, Galileo was awarded the bronze Stevie Award for Company of the Year: Business Services, in the small company category.