New Lines of Sight
Galileo distills the many BE heuristics into 6 key principles and applies these to market research; Galileo also offers “Applying BE” workshops to client teams.
Findings from a proprietary study recently conducted in partnership with J. Walter Thompson demonstrate the need for a patient-centric approach, by showing that individuals living with multiple health conditions have vastly different attitudes and behaviors compared with those living with just one condition. This is a difference that has major implications for the healthcare industry, and that has hitherto been a “blind spot” in consumer marketing.
In 2014, Galileo was awarded the bronze Stevie Award for Company of the Year: Business Services, in the small company category.