Sightlines
New Lines of Sight
A quant study fielded in partnership with Wunderman Thompson – findings include patients’ lack of knowledge about COVID-19’s impact on their existing conditions; the impact of lock-down on their ability to manage their conditions effectively, and major issues of non-compliance with existing treatments.
A research exploratory into the psychological and behavioral impacts of the first 100 days of the Trump presidency.
Click to read news articles featuring this research in Newsweek, Marketwired, Forbes, and The Huffington Post
Galileo distills the many BE heuristics into 6 key principles and applies these to market research; Galileo also offers “Applying BE” workshops to client teams.
Findings from a proprietary study recently conducted in partnership with J. Walter Thompson demonstrate the need for a patient-centric approach, by showing that individuals living with multiple health conditions have vastly different attitudes and behaviors compared with those living with just one condition. This is a difference that has major implications for the healthcare industry, and that has hitherto been a “blind spot” in consumer marketing.