Senior Director, Strategic Consulting
Tracey joined Galileo in September 2019 as a Senior Director. Before joining Galileo, she worked as a moderator and strategist at a number of top agencies in the UK and the US including Firefish, Flamingo and Hall and Partners. She has a passion for design and shaping powerful visual narratives for clients. Tracey’s experience spans a multitude of categories including healthcare, tech, beauty, media and CPG, both domestically and globally. In the healthcare space, Tracey has partnered with Pharma companies across a wide variety of therapeutic areas, providing actionable insights and strategic guidance on projects ranging from insight generation and brand positioning to creative development studies, with HCPs and patients.
Her unique approach to research combines a deep curiosity about human nature with a fascination for culture, trends and psychology. She is a seasoned moderator with experience in a wealth of techniques and methodologies including triads, co-creation workshops, discussion groups, ethnographies and more.
She studied English literature with an emphasis on cultural theory and a minor in Psychology at both University California Berkeley and University of Exeter, UK. Outside of work, Tracey enjoys being in nature whether this be camping, cycling or hiking in the snow. She is also a devoted popcorn connoisseur and considers herself a bit of an interior stylist at heart!